The Greater Moncton Chamber of Commerce elected a new board of directors and launched a new marketing strategy at its 127th Annual General Meeting held Thursday, May 17 at the Crowne Plaza Downtown.
Outgoing Chair Mathieu LeBlanc called 2017 a year of change. The Chamber finished implementation of its 2017-2020 strategic plan, created new committees, and implemented a new HR system. The focus now will be on a new marketing strategy.
The AGM saw the unveiling of a new Chamber logo and tagline: Inspiring Growth. The full marketing strategy will be launched later this spring.
“We set two strategic objectives for this year,” LeBlanc told the meeting. “We wanted to appeal more to youth and be more diverse. The Chamber of Commerce needs to reflect the Greater Moncton business community and getting younger and attracting more immigrant entrepreneurs is part of our focus.”
Part of the focus on diversity will include concrete initiatives to support local immigration and newcomer entrepreneurs.
Chamber CEO John Wishart said the marketing strategy will include a new website, banners and advertising around the ‘Inspiring Growth’ theme. The new logo is a bold gold and black design and even includes a slight tweak on the Chamber’s name. Going forward, it will be known as The Chamber of Commerce for Greater Moncton.
“That slight change from ‘of’ to ‘for’ Greater Moncton is significant,” Wishart stressed. “The Chamber does stand for something, for the growth of our people, for our businesses and for our community.”
The AGM saw the election of a new board for 2017-2018:
Geneviève Laforge, Assumption Life
Greg MacLean, McInnis Cooper
Lisa Wood, Fundy Pros
Maxime Savard, ACOA
Nicolas Parisi, Oulton College
Marc Lanteigne, Enbridge Gas NB
Patricia Guitard, Bass Pro Shops
David Shin, Café C’est la Vie
Ali Massoudi, TD Bank
Rock Lefebvre, CPA New Brunswick
David Adams, Medavie Blue Cross
Massoudi, Lefebvre and Adams are new to the board.
Leaving the board this year are past-chair Scott Lewis of Louisbourg Investments, Ian Franklin of Cushman & Wakefield Atlantic, and John Grantham of the Moncton West and Riverview Rotary Club.
Following the AGM, the new board met and selected the executive for 2018-2019. Laforge will be the new chair, MacLean is vice-chair and Wood returns as treasurer. Mathieu LeBlanc moves into the position of past-chair.
The three communities also have ex-officio members of the board. They are Richard Dunn representing the City of Moncton, Meghan Cross for the Town of Riverview and Chantal Ferguson for Ville de Dieppe.